In 2023, the export of China's knitting industry presents highlights of growth such as export market segmentation, emerging markets, cross-border e-commerce and other trade model innovation. In the face of the new situation, it is necessary to accelerate the transformation and upgrading, carry out the international supply chain layout, constantly optimize the export structure, improve the export quality and efficiency, strengthen green development, design and research and development and the construction of independent brands, actively embed and lead the global system of labor division, and seize the development opportunities in the global textile and apparel supply chain and value chain reconstruction.
Optimization of Product Structure
With the emergence of new fabrics, new processes, new technologies, and the continuous expansion of use scenarios, knitwear is no longer a single cotton or wool product, and the use of various new fibers and blended materials has greatly improved the performance of knitwear. From basic underwear, socks to fashionable coats, accessories, and then to functional sportswear and smart home products, through the establishment of a complete product system, we can meet the diverse needs of different markets and consumers around the world.
Diversification of Market Layout
In addition to the main traditional markets in Europe, America and Japan, emerging markets such as Southeast Asia, Africa and the Middle East have shown great potential and gradually become new important destinations for China's knitwear exports. The large population base, growing consumption power and increasingly open market environment in these regions provide new development space for Chinese knitwear. Especially in the current situation of increasingly complex global trade, expanding emerging markets has become an important way to maintain export growth and diversify market risks.
Innovation of Trade Mode
In the digitalized and networked era, new trade methods such as e-business and cross-border e-commerce have developed vigorously, providing new sales channels and opportunities for the export of knitwear. Through the use of these new trade methods, we can achieve the organic combination of online and offline platforms, break the geographical and time restrictions, connecting with the international market more conveniently, reduce trade costs, and improve trade efficiency. Through the online platform, we can not only show the diversity and characteristics of products, but also communicate with overseas buyers in real time and get first-hand market feedback. This new sales model not only reduces the cost of export, but also greatly improves the transaction efficiency, and brings a new profit growth point for knitting export enterprises.
Promotion of Green and Sustainable Development
Under the guidance of the global green consumption trend, we attach great importance to environmental protection and sustainable development, continue to actively promote green production, energy conservation and emission reduction and other aspects. Through the use of environmentally friendly materials, optimizing the production process and waste treatment process, improving energy utilization efficiency and other measures, we strive to reduce our own environmental load, create a green, low-carbon and sustainable supply chain system, and lay a solid foundation for the long-term development of export trade.